Mail Order Beef Sucess Case Study
During these uncertain times with COVID-19, many businesses detect themselves being negatively afflicted. Owners face the unwanted situation to send employees home, so must change their priorities and observe ways to stay afloat. One minor business in Utah found a mode to actually thrive in the current surroundings. They're giving us a great case of what is possible with innovation and decision to shift paradigms and business models during this economical shift.
Well-nigh Regal Meat Visitor
From Majestic Meat themselves, they explicate:
Located in Due south Common salt Lake, Majestic Meat Co. is a family owned and run business. Beginning in the year 1950, under the name "Shelton'south Meat Company", the business organisation has had a long history of providing Utah'south restaurants with some of the finest meat available. In 1969, the name was changed to Majestic Meat Company. Treating customers and staff like family is part of the culture at Majestic Meat.
"We take great pride in our service and products. A close relationship with our clients is the but mode we know how to operate. Dissimilar other large businesses, we prefer to know our customers individually. The personal touch allows us to provide honest business and trusted knowledge. This, along with exclusive and fantabulous products is what truly separates Regal Meat from the contest. We have the pleasure of offering some of the highest quality meats and environmentally responsible products in the country. The relationship we share with our farms beyond the state gives Majestic Meat the unique ability to give our customers an experience unlike whatsoever other."
The Business concern Model
Purple Meat Visitor's business model before the breakout of COVID-nineteen and social distancing measures was to deliver premium cuts of meat to high-end, local restaurants as a per-order basis. Due to restaurant closures in the restaurant industry, orders slowed to a standstill and company direction had to send dwelling house delivery drivers simply considering they had no deliveries to make. Royal Meat Company had a surplus of product but no clients taking orders due to reduced foot-traffic. Things looked bleak. The owners faced the threat of a very ominous-looking livelihood for many people early on in the quarantine.
They Needed a Change
It became very clear to Imperial Meats owner Raymond Zaelit, had to brand a determination before their product spoiled. He decided, in an unprecedented motility for the company, to deliver straight to the customs by adding an online ordering system to their website. With help from a local website expert, they added this functionality to their existing website —over a single weekend! And then they could start delivering and allowing curbside pickup at their storefront starting almost immediately. Most exclusively through give-and-take of oral cavity and social media, this unmarried move saved the business concern. They had to retrieve their delivery drivers and the community stepped up showing support to a local business by ordering the premium meats. This pivot not just helped people become the food they need directly to their homes, but besides saved the concern likely.
This blazon of business shifting to due east-commerce (fifty-fifty if it is just during the coronavirus/COVID-19 quarantine) is not unprecedented. Only the circumstances that they were presented with were. Owners fabricated a quick shift in strategy. They picked up new customers when they realized they wouldn't brand it under the current business model.
This astounding example of shifting a concern model in a time of uncertainty to help support the local economy and protect livelihoods is admirable and something that we here at Boostability idea should exist highlighted. With and then much alter in the consumer landscape both from a digital and brick-and-mortar standpoint, businesses must explore and brand new decisions on how to attain your customers.
What Can My Small Business Do?
If y'all find yourself in a similar situation where your business just isn't making he kind of acquirement or progress that information technology should considering of the virus outbreak, consider a similar shift in strategy. Whether it's an e-commerce option or something else, it'due south now the time to experiment and endeavor things for your business organisation that you might not have had time or bandwidth to try before.
Consider these questions as you might exist seeing the effects of decreased pes-traffic simply increased online usage:
- How can I reach my existing customers?
- Can I find a new audition that would want my production?
- What methods can I use to reach them?
Online presence has never been more important than it is now. Taking advantage of your social media, web presence, and online capabilities tin mean a world of difference to your employeesand your customers.
"For now, call back our customers need the states. Online presence is more disquisitional than e'er. The work we do at present will help our clients come up out of this downturn with forward momentum."
—Gavan Thorpe, CEO of Boostability
At Boostability, our primary goal is to aid small businesses achieve their online goals. Past helping them achieve higher rankings on search engines through SEO strategies, it helps more customers find them. If you could use some aid right at present improving our online presence and visibility, give us a call at 800-261-1537.
Source: https://www.boostability.com/content/a-covid-19-case-study-majestic-meat-business-shift-success
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